Not getting older, just better...
"You may qualify for a Senior Final Expense Insurance Program that can alleviate financial burdens your family may face after your death"
Huh? Why do they think I'm about ready to expire? I exercise regularly and make sure to have a diet rich in anti-oxidants (red wine, chocolate). I manage stress by often leaving work early to go play in the park. In fact, I'm so young at heart that I just bought new Rollerblades.
Wait. Maybe that's what alerted them.